S is for Steph Boyle
Co-founder SO Creative / Creative Director
When it comes to her work, Steph is savvy, sharp, symbolic and a great story teller! It was during her 10 years of designing advertising for various brands that she found her true creative niche – problem solving for brands. Even though she spends time problem solving on the computer, she still loves to use pencil and paper wherever possible for a project, revisiting her childhood where she’d spend hours listening to music (that still happens) while drawing.
She loves a good pun and her branding projects reveal her passion for symbolism but say the words ‘creative freedom’ when talking about a project and she won’t let you down. Her ideas and concepts are built on her ability to listen to your story (over coffee of course) and her understanding of the importance of creating an emotional connection, trust and recognition through branding, communication and design.
Co-founder SO Creative / Account Director
When it comes to her work, Olivia is original, organised, outstanding, and obsessed with what she does! As a marketing, design & communications professional, her rap sheet includes big brands like Europcar and RACV. The accolades began in her tertiary studies, and they’ve continued throughout her career.
Her 20 years of experience has covered the tourism, retail, professional services, property development and manufacturing industries. She’s obsessed with brands, what they say and who they talk to. At university her major was ‘Psychology in advertising’, and she’ll tell you this was the single most profound knowledge she received. It catapulted a career that morphed from design into marketing – for her a seamless transition, for the businesses she’s worked with, an unmatchable combination, delivering results.
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