Branding project
Melbourne Facilities
Management
Company overview
Melbourne Facilities Management (MFM) is a privately owned company, operating since 2000, providing specialised services within the commercial sector of Melbourne.
The prime objective is to provide exceptional customer service while ensuring tenants daily needs are fulfilled with a view to meet and exceed all expectations including budgets, essential service requirements and the protection of assets.
MFM is proud to provide a fully compliant service using quality contractors at below market rates, offering professional building management services, business outsourcing services and a complete facilities management solution to owners corporations, property owners, investors and tenants. Services offered by MFM range from management of essential services, planned maintenance, corrective maintenance, minor works, mechanical and electrical, test and inspection services, concierge and general building maintenance.
Brief
The business change of address required marketing/in-house print collateral to be updated and the decision to re-brand was made so all material could be updated at the same time to reflect this change.
The old logo appears generic using a simple san-serif typeface in the dominating abbreviation of ‘Melbourne Facilities Management’ identified in the small supporting words underneath. The generic appearance of the logo can cause the brand get lost amongst competitors.
Solution
The direction of the new brand accommodates the future business goal of expanding to other capital cities by only referencing Melbourne in the type. This can easily be changed to a different city to allow for future growth. The graphic is an abstract version of the abbreviation of ‘Facilities Management’. The dynamic lines and angles used to form the abstract letters also symbolise a building structure, relating back to the essence of Facilities Management.
The structural lines are reflected in the type where the letter ‘M’ is used. This connection between the type and graphic will ensure the branding remains strong against competitors.
Solution
Logo design
Branding
Flyers
Stationery
