(03) 5849 1590 sayso@socreative.net.au

Branding and signage

Riverview Dental

Company overview

Riverview Dental is a general dental practice in Shepparton. Dr Stuart Malone, the owner of Riverview Dental, has been a dentist in Shepparton for 30 years and has owned and run this practice for the last 15 years.

Their mission is to truly understand and know their patients. Show them how much they care and provide exceptional dental care through skill, knowledge and dedication to detail.


Riverview Dental has always been positioned with a view of the Australian bush visible from the back windows of the business. The business was to undergo a renovation and the owner, who has a passion for the Australian landscape, wanted to update the branding at the same time with the aim of bringing the view inside to help create a calming natural environment for their clients and combat the nerves associated with a dentist visit.


The result came from the ‘R’ in Riverview, transformed from the shape combination of a gum leaf and the river water flow found behind the business. This form ties the landscape and dental practice together along with the calming gradient of colours made up of green and blue, also taken from the landscape. The half circle symbolises this connection. The colours are also used throughout the building along with various textures and images of the landscape featured on the walls.


Logo design