(03) 5849 1590 sayso@socreative.net.au

Annual Report Design

Valley Sport

Company overview

Valley Sport is not-for-profit sporting organisation located in Shepparton, Victoria which supports grass root sport and recreation clubs in the local government areas of City of Greater Shepparton, Rural City of Benalla and the Shires of Mansfield, Mitchell, Moira, Murrindindi and Stathbogie.

Valley Sport provides information, advice, support and club development opportunities to grass root sport and recreation clubs by employing a small dedicated team who deliver the following programs in the Goulburn Valley; Regional Sport Program, Regional Sport and Recreation, access for all abilities and Good Sports Program.

Mission statement: To develop healthy, active and connected communities through sport and recreation.


Valley Sport required an 8 page Annual Report designed in a way that allowed for in house printing to help save on costs. With little established branding, creative freedom was granted in order to form some branding and carry it over to an additional cover page for the financial report. All content was supplied and access to an image database with the option of sourcing images if required.


To help establish some branding consistency, the graphic used in their logo was pulled out and used alone one covers and also to highlight certain headings.

The angled lines were used to represent movement such as in the sporting programs they deliver. The motion of this line work reflects the flow of the ‘S’ curve in the Valley Sport graphic.

The colours from the logo are used throughout to continue the branding.

Infographics were used to help communicate statistics visually.


Annual Report